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May 31, 2004 For those who have grown up and indeed, been fed a regular diet of Advertising, via the electronic media, known to many as Television & Radio, will no doubt be feeling an emptiness, such as we usually feel when an old friend moves overseas. What has caused this malady? During the 1980’s, where ‘corporate’ took over from ‘business’ it (The Change) slowly crept into our lives. By the me me me me 90’s the focus was not only on Corporate image and shareholders, but also on the culturally me me me generation of the Yuppies. With the growth of Dot.com and increasing use of information superhighways, advertising stopped telling a story and was beginning to say something, but you had to work out what it meant. What were they selling? What were they telling us? It was trendy, it was sassy and sharp looking...but empty. This state of affairs in advertising by the year 2004, has increased to the point that it is nigh impossible to ascertain what the company is selling. Is it a car? Would they be selling chocolate? It is becoming tiring, and very boring. To the creators of these adverts. it may appear cool and clever in that, they are twanging some flashy music in there, some visual effects and some attractive Generation Xers in dark framed glasses. But, to those such as myself, the babyboomers, we have seen the greatest of the great in advertising, our lives have been molded and formed by the advertising throughout our childhood, teens and into adulthood. That form of advertising set out to grab, to entice. It is never outdated to use a way of product focus that works. Is it possible, that the Advertising industry needs writers, and people with great ideas, people who know how to sell? We want to be enticed, we need to be sold. Who has the cure? ------------ Email Noeleen Segal: nstexas@msn.com Tell a friend about this site! ------------ |
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