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The Truth about Creativity

By Simon Drake
June 22, 2004

If you really want to impress yourself or your friend with your creativity you have little or no chance.

Even ‘creatives’ in the advertising aren’t that creative because their job is to make you buy Product X by using feelings A, B and C. They link together the elements that make you salivate for Product X, and though the method may be creative, all they’re doing is un-locking a psychological puzzle, and getting paid for it.

True creativity stands apart from market forces, so much so, it is overlooked by market forces, quite often until it is too late. Van Gogh is the best example to date. Wonderful painter, didn’t sell much in his life, cuts his ear off in frustration, paints a few self portraits just to hammer the message home that flowers and hay bails aren’t the only beautiful things to paint, then shoots himself, which at first is as unsuccessful as his artistic career, and he dies a few days later. Yes, he rolls in his grave every time one of his masterpieces is sold for tens of millions of dollars but like a tree falling in the forest and nobody hearing, can Van Gogh actually care?

There is no doubt Van Gogh was creative but even in his life the economic award eluded him. This will happen to artists, all good artists. True creativity is not something that can be taught, although it can be unleashed. The reality is that creativity is unleashed on a need to use basis and is only as good as the education you gain from your environment and life and the actual creative component you are born with. The most un-spoken aspect of creativity is its curse. Creative people, often linked to autistic people, are not creative because it is fun, groovy or topical. Though many people try to appear creative, they are not. Real creative people can not escape their creative urges. They do strange things to satisfy their urges, and like Pablo Picasso, on the one hand they are the Creator, and on the other, the Destroyer. A non-creative person will paint a beautiful picture and hope everyone calls it art. A creative person will paint a picture, paint over it, and call it life.

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