The news media today follows the "if it bleeds it leads" motto. Programs are interrupted for hourly coverage of an event that shocks the world. Information or no information gets repeated over and over again, till you want to just turn off the noise of the news reporter on the television.

The evening news reports on these events and adds entertainment news. Sports is entertainment. It is not important on a global level. Watching sports stats and hearing about traded players is boring.

News paper sales have fallen. Small papers are trying to compete with larger entertainment magazines. Why? Because people get news from the Internet, or watch the bottom of the T.V., while a reporter gives commentary about an event that happened. Or is it because people want their news instantly not a day later.

Is all of this news important to Amy house wife? Does she pay attention to the bleeding part or the box office receipts of the lasted Hollywood flop?

These questions have answers that a company pays focus groups to answer. I have found the a focus group does not focus on anything but what the consumer wants.

Do you pay for your news?

If not then you are "Nothing Important" to the people who dictate what you watch, read or hear.

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About the author: Being a full time writer is the hardest job that I have tried. I have written two books that are currently not published because the company that did publish them went out of business. I have written three childrens books and am currently in the process of finishing my third novel. Please write me with any thought that comes to mind about my columns or anything else, opinions are appreciated. Email Amanda Baker: amaycatbaker@yahoo.com

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