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Nov. 7, 2007 Writing for the internet is different to writing for the traditional print media. For starters you very rarely get paid; at least not directly. One thing the internet does not do well is to supply a platform for a hard copy type of book.Books that do well on the internet are brief, not more than fifty pages maximum and even this is stretching it. Just about anyone can use the internet as a platform. Some like to see their name up there on the screen;some want to vent off steam; some have a plan. I must confess that I am not of the latter category. However I am now coming to the conclusion that if I am going to devote time to the web there has to be a purpose, preferably leading to some type of monetary gain. One can write so as to refer to ones business hoping that it will generate customers. To do this you will have to study the sites available. These will, if they are any good, involve a fee and market research. You can avoid all of this by writing for free on the non paying sites. You keep your audiences attention by using snappy wide awake language; alternately you can write in such a way as to at first pique the curiosity, slowly developing the theme in a professional manner. Most professional web sites keep their articles below five hundred words .This must be the optimum so I too would stick to the same word count. Think about how you construct your sentences. To add heavy emphasis to a single word use a periodic sentence where the most important word in placed at the end. Another way to keep a word or a clause in mind is to always place them in the same position in each reoccurring sentence. This reminds the reader, in a subtle way, of the most important parts of the piece. Keep in mind that the early part of the sentence will most quickly move to the back of the mind while parts placed near the end will stay to the front. You could go the route of starting your own web site. Before you put any thing onto the text editor think of what the site is intended to do. Do not get way laid as you go along as it will be hard to get back on track. For example if you intend your site to list your products stay in that mode. Do not add interesting articles as you go along as you can loose direction. Use you’re writing skills for what you intended at the outset your site to be. Keep the word count down .Use a separate part of the screen in order to add different information. Keep the margins wide as it is tedious reading long lines of text. Intersperse graphics keeping in mind that royalties may be involved. Use the free web sites at first in order to get the hang of things. HTML code is not really all that difficult to learn, it just looks complicated. Concentrate on inserting backgrounds, graphics and the use of tables in order to place stuff in different parts of the screen. The thing that causes most newbie’s to quit in frustration is a single / used in order to close a command. Learn the basic code remembering to close by placing the /otherwise you get a whole piece underlined or in block capitals.
Web Writing by Mike Haran |
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