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July 9, 2006 I remember an old business Maxim, "The customer is always right." Hollywood today refuted this idea. For a while now a lawsuit has wandered its way through the courts in a dispute between some small companies which edit nudity, violence, and bad words out of movies, and the big studios. Now if the dispute was for the small companies not paying copyright, I could understand, but apparently they were. The lawsuit was caused because directors objected to the scenes being removed. Now granted, the owners (directors) of the movie should have control over how it is distributed, and in that sense the court ruled correctly. What I don't understand is how any money-making enterprise (like the movies) can ignore an obvious profit center. These other companies have made a profit editing the movies and selling them, why can't Hollywood? Take popular movies, and offer a "Special G rated version," or "Special PG rated version," under the production company name, in the markets (Salt Lake city, parts of the bible belt) that want this product. Make more money. Seems obvious. While you are at it, use the features of modern DVD players. A computer is smart enough to play scenes in whatever order you ask. If you put the most objectionable scenes in a special queue, you could allow viewers to watch a movie in either of two ratings. You could even enlist the directors to do it. Then rather than having directors complaining about "Attacks on their creative license," the directors could make sure the PG version was still consistent with their vision of the movie.
Right now Hollywood has found a group of people
willing to pay extra for a special version of the
movie. Hollywood's response is to tell them not to buy?
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