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Holiday Musings And The Seventy-Five Dollar Toblerone Bar

By Brian Michael Barbeito
Dec. 25, 2006

How utterly stupid, vulgar, decadent, self-important, and against anything good it is. I was in a pharmacy, of all places, and I saw what must have been a three foot long Toblerone chocolate bar. I was stunned, and just stood there looking at it. It was either seventy-five dollars or seventy-nine dollars, but does it really make a difference? Toblerone, if that is the correct spelling (not like I care), is a chocolate bar, originally from Switzerland, I think, (like I care about that being accurate either). It didn’t sit right, to see that there, and I was offended. There are a million things like that in the world, and you can take your pick, but this hulking mass of Swiss bravado irked. I hope Toblerone sues me. I would like to go to the courts of the world, and have Toblerone take their seventy-five dollar chocolate bar off the market. I shall lose, but I will have been right, and when you are right, you can’t lose really, not cosmically, not where it matters.

It’s a sign of something, but I don’t know exactly what. It doesn’t smell good. It’s somehow linked to simple materialism. To eshew materialism in its truest and most honest form is wrong, and the people who do this are only playing the game of, ‘ I am more humble than you,’ and it is ego involved, and in almost just as an insidious way. Taking the view that materialism is wrong is for people who sit around eating tofu sandwiches and drinking their own pee. Camus used a term that might be in the ballpark, when he mentioned ‘spiritual snobbism.’ But, alas…can I say ‘alas,’ rampant and unchecked materialism sucks.

Why does someone need such an item. For what purpose? Where are the people that would purchase such an item? Are they the ones that eat caviar? I don’t know if that is the group. Perhaps. What would make someone pick that thing up and put it one the counter and pull out eighty dollars and hand it over. And how do you get it home? I guess people who take public transportation are not the types to buy a three or four foot Toblerone Chocolate Bar. They can’t bag it, although they should TRASHCAN it. Do they put a sticker on it, like they do sometimes with cases of pop, or big boxes of laundry detergent, or twenty-four bottled waters? I don’t know. The guy at the checkout asked me if I saw it. He knows the score, but he’s not saying much more. He can only allow for a slight grin. He is working for the MAN and he is a COG, a SHEEP. ‘ Bah.’ But he was nice enough. He wasn’t form Toblerone land.

In this season, where everyone gets all sparkly eyed and pompous plastic gift wrapped, if we can’t grow up and feed the world, and provide adequate medicine, and stop polluting the environment and our souls blah blah blah, we should at least be quiet about it, and feel a bit of shame. Yes, it would be a novel concept, to feel some shame for our failure to provide every single human being with the basic necessities of life. Nobody should want to buy a seventy-five dollar Toblerone Chocolate Bar. And maybe it’s not even the company’s fault. Maybe there is a market for such a thing. Dumb. The courtyard is burning, or the ship is sinking, or the hills are on fire, or the great city is drowning, or the something. I don’t have the phraseology. Something is wrong though. I swear by it, I swear by it, I swear by it. Someone, at some point, is going to have to pay the piper, as we worship at the wrong alters, empower the wrong kinds of corporations through our monetary energy, and the whole shit is out of alignment. Nature, or God, or The Whole, or whatever it is that goes on, has a way of correcting things that are out of balance though. And thank goodness for that.

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Email Brian Michael Barbeito: Brian1750@Hotmail.com

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